Experiential and Influencer Activations

Eventing and digital/content-driven brand activation
reporting directly to the Chief of Activations at Amyris (SF) and Amyris Studios (NYC).

Our Miami based team oversaw the activations strategy of 9 DTC brands.

I led community insights reporting and activation strategy with former VP of Public Relations at Ocean Drive.
Our team of two also reported directly to former CD at Calvin Klein, Francisco Costa.

Biossance

During my time at Amyris, Biossance became a household name. Our team was responsible for overseeing the success of the brand’s premiere flagship. A pop-up, was erected in Miami Design District, which coincided with various digital story-telling opportunities and influencer events.

Costa Brazil

Francisco Costa is still associated with this DTC beauty brand for which our team was tasked with creating memorable moments during Art Basel Miami 2021. We delivered unprecedented and worldwide fanfare for this line’s signature scent. 

Rose Inc

Although residing in LA and pregnant, Rosie Huntington-Whiteley still participated in the creation of Rose Inc. Her approval was extremely important to our team whilst creating in-person opportunities for fans to try this product line. The brand went on to receive several awards and successfully pulled off many global activations.