Academic Writing

Gucci | Sustainable Messaging

The purpose of this research is to examine the impacts of incorporating sustainable development in the luxury goods industries and hence, seeks to find an answer as to whether the dimensions of luxury and sustainability have a common ground that can be used to promote higher brand loyalty.

KITH | for Italian Consumer

Here we analyze KITH, a modern streetwear brand that started as a sneaker store in New York City, we aim to present a solid strategy that positions KITH within Italy’s fashion scene seamlessly. We explore different components such as the need for attention in their customer service department and strategies to demonstrate KITH’s dedication to sustainable manufacturing.