Biossance Activations
Biossance Activations
During my time at Amyris, Biossance became a household name. Our team was responsible for overseeing the success of the brand’s premiere flagship. A pop-up, was erected in Miami Design District, which coincided with various digital story-telling opportunities and influencer events.
See left: The beautiful and visually engaging retail operation in Miami Design District. The team’s primary objectives were activating the space through education and captivating experiences.
For a majority of the build out deciding what to include on the mezzanine level of the space was a question.
I pitched the final concept which included creating a touch and feel museum vibe to understand the features that are science-backed performance differentials.
There are community events that are held but not reproduced in the deck above. Please see the activities which were strategically included to foster a positive brand association.
A Personal Contribution
See left: A deck providing a recap of the projects my team produced.
Identifying Kin and Alo Yoga as in-kind partnerships was a suggestion I brought forward and benefitted the activations of several other brands in our portfolio.
A majority of our activations were influencer driven. Please feel free to look at some of the notable faces who were present at our events.
