kith
Research Projects
A NEW STRATEGY FOR KITH STREETWEAR:
Fashion influences society as much as society influences fashion. It's a close relationship. Fashion gives people the opportunity to express themselves and everyone is free to choose how they do this. The fact that fashion is so important for personal expression and growth is also confirmed by the numbers: fashion is the third largest industry in Italy, which is certainly nothing frivolous. The sustainability of the production process is one of the main challenges within the fashion sector. The modern industry demands more and more customized products, business and product sustainability, and a diversified social impact – and these are all issues that we observe in the Italian fashion ecosystem. As we analyze KITH, a modern streetwear brand that started as a sneaker store in New York City, we aim to present a solid strategy that positions KITH within Italy’s fashion scene seamlessly. We explore different components such as the need for attention in their customer service department and strategies to demonstrate KITH’s dedication to sustainable manufacturing.
