CV
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Creative Strategy & Brand Activation
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The George Washington Univ. (2011-2015) BA Biological Sciences
Florida International Univ. (2017-2019) MS Global Strategic Communication
Miami Advertising School (2017-2019) Art Direction
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Proficient in…
Design Software i.e. Adobe Suite, Canva, etc.
CRM Software i.e.
Presentation Creation i.e. Google slides, Keynote, Prezi, Canva, Powerpoint, etc.
Post-production Video Editing i.e. Premier Pro, Aftereffects, Final Cut Pro, etc.
Digital Content Management i.e. Wordpress, Hootsuite, Squarespace, etc.
Project Management Platforms i.e.
Community Management Tools i.e.
Qualitative Research i.e. Qualtrics, Jstor, Google Scholar
Data Visualization Tools i.e. Atlas, Tableau, Zoho, Micros, Google Analytics
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Amyris (2021-2022)
Tiffany & Co. (2016-2017)
Trunkclub (2014-2016)
GW Univ. Hospital (2014)
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Organizational
• VP of Membership; Kappa Delta Sorority
• Soho House Member
• Botanical Gardens Volunteer
• Jumpstart Tutor
• Theater Lab Member
Academic
• Academic Dean’s List at GWU
• National Society of HS Scholars
• National Achievement Scholar
• John Hopkins’ Center for Talented Youth
Athletic
• Captain; GWU DVI Cheerleading
• MVP; Varsity Cheerleading HS (first year winning nationals; first year undefeated)
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English, native
Spanish, proficient
American Sign Language, conversational
Serbo-Croatian, conversational
Mandarin, in study
Professional who is passionate about positioning strategic messaging for luxury and eco-friendly brands.
Experience in empowering brands with creative: Digital & Physical Activations, Influencer partnerships, and Visual Storytelling. A sucker for strategy driven by thorough market analysis.
Research capacity demonstrated in Biological Sciences B.A. and research positions at GWU,
& further cultivated as an Activations Strategist for several celebrity-driven, DTC, beauty brands at Amyris.
Finds resonance in the craft of compelling messaging that fosters connections and brand loyalty.